Website Design
Helping businesses of all shapes and sizes to transform how they interact with their audiences online.
A website is a brand touch point, a business tool, and a place to drive critical conversions. A great website can be an engine of business growth. A poor site can inflict damage on your brand.
But outstanding web design isn’t easy. Today’s audiences have high expectations. You have seconds – maybe milliseconds – to convince visitors that your site is worth their time.
wEB dESIGN FLOW
Once your branding is firmed up, we get down to web development. Your story must be well-framed and jump off the screen – it’s your biggest chance to make a lasting impression, after all.
1. Scope
We start by building our understanding of your business. We speak to key stakeholders and dive deep into data you already have, including the performance of any existing site.
Our goal is to start research on your users as soon as possible. This might involve speaking to your customers, creating or analysing quantitative research like surveys, or performing user testing on the existing site.
2. Strategy
A website strategy aligns the website’s proposed structure, content, and features with business goals. It’s where we make high-level decisions about the direction of the website
.During strategy, an experienced website strategist collaborates with design, and content specialist to conduct research, identify challenges and opportunities, and make recommendations. At the end of the phase, we present a strategy document that guides the creation of the website and sets the tone for your project
3. Design Prep
Build up mock layouts for each page (simple black and white layouts that outline placement of page elements).
4. Design & Web Build
Design is where the hard work really starts to pay off. We begin with an exploratory – as the name suggests, we explore a range of possibilities with you, getting a feel for how to represent your brand.
Some of our clients have strict brand guidelines, while others are looking for guidance on how to define or re-imagine their brand – we’re equally comfortable working with both.
The deliverables for the design phase are full-colour mockups of each template, which build on the wire frames created during planning. Each mockup is presented to your team for detailed feedback as we go, starting with the homepage. And since a fully responsive design is non-negotiable, we design separately for desktop, mobile, and tablet, optimising every element and interaction for each device.
5. Copywriting
Everyone writes. But not everyone writes for the web.
Our copywriters know how to write concisely and impactfully to capture ever-shrinking attention spans. They know how to make a story unfold and make pages flow. They can think like a first-time site visitor, and make a page attractive to humans and search engine bots alike. And they’ll dive deep into product features, service offerings, and more to find a message that resonates.
6. SEO
SEO is part of the fabric of an effective website, not an accessory. Building your site first and “doing SEO” later can result in missed opportunities or put existing equity at risk.
7. Development, QA and Launch
This is the point where we train you and your staff. Work with 3rd parties if required to finalise setup. We make sure that the site is ready for launch.
Our Full Service Web Design
Responsive Websites
Have you ever clicked a website on your phone and found it’s opened as a normal computer-sized page? You can try and zoom in to navigate around, but inevitably you will get frustrated and leave to find a better company for your needs. This is exactly how not to build a website, our Web Design team creates mobile responsive websites that fit all devices, ensuring every potential customer or client finds the right information with ease.
