Digital Marketing
Our actionable insights and creative storytelling inform strategies that deliver results.
The challenge of meeting audience expectations
Audiences today are empowered by connected technologies – and bombarded with marketing messages. It’s harder than ever to be heard above the noise.
Even conversion-focused brands need to think about building and retaining a loyal audience to protect themselves against commodification or disruption. To build that kind of brand, you need a story. And to shape that story, you need a strategy.
Banbridge Website Studio leverages our digital experience, analytics expertise, and creative talent to build marketing strategies that deliver exceptional results. In a landscape of disruption, our team blends the art and science of strategy, seizing opportunities through actionable insights and powerful storytelling.
Digital Marketing FLOW
Our experience in creating data-driven, journey-based marketing strategies enables us to serve clients effectively across a wide range of industries.
1. Data Gathering & Analysis
Data is at the heart of every marketing strategy. By pulling data from every available source – first-party data, previous campaign performance, competitor research, customer interviews, surveys, and more – we learn about your audience, identify challenges, and start to formulate ideas
We may formalise and document our analysis as an audit that contains our key discoveries and takeaways.
2. Audience & Competitor Research
A website strategy aligns the website’s proposed structure, content, and features with business goals. It’s where we make high-level decisions about the direction of the website
.During strategy, an experienced website strategist collaborates with design, and content specialist to conduct research, identify challenges and opportunities, and make recommendations. At the end of the phase, we present a strategy document that guides the creation of the website and sets the tone for your project
3. Strategy Development
Data is essential, but the real challenge is to find opportunities and generate insights, identifying new and imaginative ways to build, engage, and convert your key audiences.
Your strategy is distilled into a presentation which diagnoses the challenges your brand is facing, sets out the insights underpinning our solution, and provides a road map.
4. Channel Planning
Whatever combination of paid, owned, and earned media channels we recommend, BFM uses data and experience to assess where your marketing will have its greatest impact. We’ll then produce a marketing plan for using each of those channels to its fullest.
5. Creative Brief
When you’re ready to implement our strategy, we can help with that too. And no matter which direction our strategy takes us, we have the tools and expertise to execute.
6. Evaluation & Optimisation
Wherever possible, we avoid treating strategies as one-and-done. Digital marketing is iterative and a strategy should be a living thing. We aim to revisit marketing strategies regularly so we can take into account new data, assess whether the market has shifted, and adjust course accordingly.