Search Engine OPTIMISATION
Big or small, businesses that win at search reap enormous benefits. But although SEO is technical, it’s not an exact science, and it takes time to show results (anyone who tells you otherwise is lying).
As a result, you’re putting a lot of trust in an SEO partner. Here’s what you should be looking for from your search agency.
Focused on people. A good SEO agency naturally lives and breathes the technical stuff, but ultimately people, not bots, do business with you. Your search marketing team should care about the customer experience.
Moving with the times. SEO changes fast. There are new challenges all the time, from algorithm changes to the impact of voice. An agency that hasn’t changed their approach in 3 years is hopelessly out of touch. A great SEO agency is always evolving.
Clear communication. Google’s algorithm is complex. SEO decisions often involve weighing pros and cons. So it’s important that your SEO partner can clearly and transparently explain their recommendations.
OUR SEO FLOW
Bringing together code, content, and context to drive discovery and conversion.
1. Technical Optimisation
f we’re building your website, we ensure technical SEO is baked into the process – review of wire frames and mockups, redirects, and other optimisations a great site needs.
If we’re partnering with you for the long term, we’ll make ongoing SEO improvements, from technical tweaks to optimisations to newly added pages.
2. SEO Audit
If we’re working with you for the first time, we start by assessing the site’s current profile. We look at metrics such as keyword rankings and organic traffic, setting a baseline to measure performance.
Our comprehensive audits address code, site and page structure, content, and backlink profile, identifying opportunities and setting out a blueprint for future work.
3. Keyword Research
Build up mock layouts for each page (simple black and white layouts that outline placement of page elements).
4. SEO Strategy
It’s great to uncover fixes that can give you a bump in the rankings, but our true value comes from being an organic marketing partner
5. Organic Marketing
We believe there’s no longer a bright line between search and organic marketing. If you can find it through search, we think of it through the lens of search – from social media, to customer reviews, to sites where you’re talked about.
6. Measurement + Reporting
We report regularly – usually monthly – on what we’ve achieved. We don’t chase vanity metrics or industrial quantities of back links. We don’t hide the fact that SEO takes time to work, but we hold ourselves to metrics that show brand lift or make a measurable impact on business results.